I think the media plays important role in illustrating the image and spectacle of sport. The different types of media include newspaper, wire services, magazines and television. As large population gets access to those media, certain sport or athletes gain enormous amount of attention. This is crucial because sport also contains entertaining aspect. While media is having positive effect on sport, there are also some negative influences of media.
Media helps sport organization or league to generate astronomical amount of revenue. Media companies pay television rights to illustrate sporting events, while those sports shown on the media gain sponsorship. Media coverage also produces role models for people. Watching greatest sports player on television or in newspapers allow people to look up to those athletes. On the other hand, I think the media coverage can sometimes cause problems. Sports players often complain about media’s too much attention to their private lives, which this will definitely affect the players’ performance. Another fact is that since television shows various kinds of sporting events, people often feel less interested in buying a ticket and going to the actual game; this can result significant drop in ticket sales.
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